Comments on: How the iPad is selling for $399 at TJ Maxx and Marshalls http://osxdaily.com/2010/11/19/how-the-ipad-is-selling-for-399-at-tj-maxx-and-marshalls/ News, tips, software, reviews, and more for Mac OS X, iPhone, iPad Sun, 19 May 2013 22:41:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: » Blog Archive » iPad… You should too! http://osxdaily.com/2010/11/19/how-the-ipad-is-selling-for-399-at-tj-maxx-and-marshalls/#comment-174860 » Blog Archive » iPad… You should too! Fri, 25 Feb 2011 03:55:44 +0000 http://osxdaily.com/?p=10069#comment-174860 [...] photo credit [...] [...] photo credit [...]

]]> By: Mark H http://osxdaily.com/2010/11/19/how-the-ipad-is-selling-for-399-at-tj-maxx-and-marshalls/#comment-134429 Mark H Fri, 19 Nov 2010 19:34:02 +0000 http://osxdaily.com/?p=10069#comment-134429 Checked, none at my local store Checked, none at my local store

]]> By: Curt http://osxdaily.com/2010/11/19/how-the-ipad-is-selling-for-399-at-tj-maxx-and-marshalls/#comment-134428 Curt Fri, 19 Nov 2010 19:27:19 +0000 http://osxdaily.com/?p=10069#comment-134428 Apple must be FURIOUS at the price, they are undercutting them by 20%, why shop anywhere but these cheap stores? It's the same hardware under the same warranty. This is absolutely a loss leader to get people into stores, it works. Walmart does the same with thing every year with TV's, all you need to do is get people into a store when they have that rabid buyer mindset and suddenly every deal is too good to pass up, it becomes a shopping frenzy as people scamper for deals. That's why it's called 'Black' Friday, it's when retailers go from Red to Black, and always it's on the backs of a loss leader. This is consumerism at it's worst or finest, depending on how you look at it. I'll probably even join in this year, the price is too good to pass up. Apple must be FURIOUS at the price, they are undercutting them by 20%, why shop anywhere but these cheap stores? It’s the same hardware under the same warranty.

This is absolutely a loss leader to get people into stores, it works. Walmart does the same with thing every year with TV’s, all you need to do is get people into a store when they have that rabid buyer mindset and suddenly every deal is too good to pass up, it becomes a shopping frenzy as people scamper for deals. That’s why it’s called ‘Black’ Friday, it’s when retailers go from Red to Black, and always it’s on the backs of a loss leader.

This is consumerism at it’s worst or finest, depending on how you look at it. I’ll probably even join in this year, the price is too good to pass up.

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