Calling your readers ‘paranoid’ is never a good long-term approach to keeping your audience. Marketing on the internet is insanely invasive and will continue in an ever more aggressive fashion. You probably have a strong facebook/twitter/linkedin/etc/etc/etc presence believing you have a life. All ‘social media’ is designed to sell you more crap. ‘Social media’ will collapse in on itself when it crosses the line and even the densest lemming realizes they have been manipulated and their personal data is no longer personal and private.