However, I used to work for CompUSA and sold computers. I used to build them, until I was trained about the world of Apple. From that time on, I tried to convert all PC users to Apple since it was easier and a better value for the money. The one line that I used constantly was, “Unlike Windows, if you buy an Apple product you won’t have to worry about the company rolling out a new product every other year and no longer supporting the old products.” I said it because, at the time, it was true.

The company used to want to make money, while maintaining a REPUTATION for being customer focused. Unfortunately, as the dollar signs have gotten bigger over the years, and Apple becomes the big dog, they have dropped the latter while fully embracing the former.

I can’t fault them for wanting to drive their shares up higher and make more profits. That is the nature of a business. But somewhere along the way, whether it was under Jobs or post-Jobs, they have forgotten that having fanatical, loyal happy customers is what helped drive the profits up in the first place. Now they are no longer the company with the best products and the concern of the customer, they are just another competitor in the tech stream. The biggest name, but still just another one.

After my iPad 1 is no longer supported in any way, shape, form or fashion and my macbook pro dies, I will be getting a PC and convert to the world of Linux.

Too bad Apple. You could have been the company out there that was different and that difference would have made you great.