Comments on: 3 New Mac Ads Start Airing Featuring an Apple Genius

By: br

br — Wed, 08 Aug 2012 17:51:40 +0000

I couldn’t figure out how to operate my Mac computer. Thanks to this commercial, I made a quick trip to my local apple store and scheduled an appointment with the next available Genius. Then a few hrs later the problem was solved. So easy, thanks Apple!

By: Darek

Darek — Fri, 03 Aug 2012 07:23:26 +0000

Good point. That was my first thought.

By: BJ

BJ — Wed, 01 Aug 2012 13:14:47 +0000

So what’s the point of a Mac anyway? Just because they have geniuses? I mean, you could ask any random person to help you with editing on a PC as well.

By: Fluffnight

Fluffnight — Tue, 31 Jul 2012 18:08:03 +0000

I saw these on my Apple Start page and loved them. Had to google search it to find more information and came across this.

I didn’t realize so many people dislike these new adds.

Guess I wasn’t really look at them from a future Mac user or current Mac user perspective. Writing wise, I found them quirky and amusing. The long pauses and awkwardness of the whole thing is appealing (to me).

I did re-watch them, however, and the “Basically” add didn’t strike me as it did the first time. It doesn’t really talk about the product, just mentions that its competitors (which isn’t Apple) doesn’t have Apple programs. Kind of a low blow there.

By: Sorata

Sorata — Tue, 31 Jul 2012 02:37:47 +0000

I think some of you miss the point of the commercial as well. The sub-liner of these ads is that the Apple Genius is there to help and that they have all the information you know even at your most desperate moments.

Yes, you can argue that if iMovie is so easy why he needs help, but if you really want to go down the “let’s analysis this to no end” route, the guy complain that there are a lot of footage, he was in panic and need to load everything together quickly, he needs advice and someone to rely on… which back to my first point.

These ads are fine and it did what it needs to. This is coming from someone who is a professional in marketing for years. Ads are subjective things sometimes, but these ones are fine.

By: rick

rick — Mon, 30 Jul 2012 11:48:41 +0000

Nick:

I couldn’t agree with you more. If the Apple products are so easy, why would you need a “genius” to show you how to use them. I just can’t see Steve Jobs approving these kinds of commercials. If this is the stuff the Ad agency is coming up with maybe it’s time to look elsewhere. Think different? Tt looks like a Best Buy Geek Squad Ad! Heaven help us….

By: DD

DD — Mon, 30 Jul 2012 02:01:40 +0000

Cute-ish

By: audrelis

audrelis — Sun, 29 Jul 2012 22:10:21 +0000

What a hell? Its not apple at all. Total crap!

By: Jay

Jay — Sun, 29 Jul 2012 18:30:57 +0000

I like Apple, but c’mon… these ads are mediocre at best!
Doesn’t take a Don Draper to do a better job.

By: avery herman

avery herman — Sun, 29 Jul 2012 16:32:48 +0000

CRRRRRRRINGE is the catchword here. embarrassing for mac. i HIGHLY doubt these would have seen the light of day if steve was still here.

REALLY for the non-mac people the slick, smooth-talking ‘genius bar’ characters, i would say are quite a turn off – confusing in their ‘style’ of mumbo-jumbo. possibly in the USA where people are caught up in superficial imagery this can ‘sort-of’ fly.

VERY DISAPPOINTING!!!

By: Sandi

Sandi — Sun, 29 Jul 2012 15:02:10 +0000

Love them. Feel they will appeal to novices and another very important market, older individuals who can relate to the misplaced panic displayed by recipients of geniuses knowledge, skills and ability.

By: Wes

Wes — Sun, 29 Jul 2012 14:44:46 +0000

I agree with those who are saying it’s not Steve. That’s not always a bad thing, but in this case I think it is. Using iLife as a selling point is fine, but the feel is just like a verizon or dell commercial or something: too normal. Disappointing.
And even though I’m sure the “look-alike” one has happened to someone before, it feels really condescending. Bad form.

By: Nicholas

Nicholas — Sun, 29 Jul 2012 13:30:48 +0000

But Apple products are supposed to be very easy to use and learn. If you need a genius to show you how to edit a simple movie in iMovie or make a card in iPhoto…. well, what does that say for Apple software?

By: Mortezart

Mortezart — Sun, 29 Jul 2012 11:54:04 +0000

TBWA Ad Agency broke 1st rule of advertising: Audience forgets the Message & only remembers the Messenger! Minimalism lost in “Best Buy.”

By: Bert

Bert — Sun, 29 Jul 2012 07:02:46 +0000

I like them a lot! The one in plane shows that people might think it’s difficult, but shows it isn’t and a genius can help.

And maybe Steve Jobs did know about these, but anyway Apple must go on without him and they can’t keep thinking what would Steve Jobs do. Because they will never now.