Comments on: Two New iPhone Commercials Now Airing: “Brilliant” and “Discover” http://osxdaily.com/2013/03/12/two-new-iphone-commercials-now-airing-brilliant-and-discover/ News, tips, software, reviews, and more for Mac OS X, iPhone, iPad Tue, 18 Jun 2013 16:50:05 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Rpk http://osxdaily.com/2013/03/12/two-new-iphone-commercials-now-airing-brilliant-and-discover/#comment-515845 Rpk Tue, 12 Mar 2013 23:09:05 +0000 http://osxdaily.com/?p=36658#comment-515845 The ads manage to convey all the prats who find themselves having to talk obnoxiously loud and shout over each other in public places. It's a social thing that a prat at any agency and a prat at apple no doubt find they have in common. You can only assume that the target groups who the ads were tested on were also prats. iPrat's The ads manage to convey all the prats who find themselves having to talk obnoxiously loud and shout over each other in public places.

It’s a social thing that a prat at any agency and a prat at apple no doubt find they have in common.

You can only assume that the target groups who the ads were tested on were also prats.

iPrat’s

]]> By: makemineamac http://osxdaily.com/2013/03/12/two-new-iphone-commercials-now-airing-brilliant-and-discover/#comment-515751 makemineamac Tue, 12 Mar 2013 19:30:17 +0000 http://osxdaily.com/?p=36658#comment-515751 While I can appreciate Ugh's thoughts, every campaign has a reason and a season. On the advertising and marketing front, Apple certainly doesn't need you or I to advise them on what they should do... While we individually may not like all of their campaigns, I can assure you a substantive amount of thought and research goes into each and every one. So for you, for me, these may not be our favorites, but they still deliver. And they deliver the message uniquely and effectively. How Apple-like hmm? While I can appreciate Ugh’s thoughts, every campaign has a reason and a season. On the advertising and marketing front, Apple certainly doesn’t need you or I to advise them on what they should do…

While we individually may not like all of their campaigns, I can assure you a substantive amount of thought and research goes into each and every one.

So for you, for me, these may not be our favorites, but they still deliver. And they deliver the message uniquely and effectively. How Apple-like hmm?

]]> By: Ugh http://osxdaily.com/2013/03/12/two-new-iphone-commercials-now-airing-brilliant-and-discover/#comment-515631 Ugh Tue, 12 Mar 2013 16:47:15 +0000 http://osxdaily.com/?p=36658#comment-515631 These ads are OK if you put the video on 'mute' and just watch them. The audio is terribly obnoxious, and the shout thing is better suited for the frequently annoying iPod Touch ads. These make you want to change the channel when you see them on TV. The best Apple ads in recent memory were the series of how iPads effect and improve peoples lives, they were touching and emotive, and I'm going to guess they were also the last series approved directly by Steve Jobs. They should resurrect that ad campaign and expand it to the iPhone and Mac, they were so much better, and much more memorable. These ads are OK if you put the video on ‘mute’ and just watch them. The audio is terribly obnoxious, and the shout thing is better suited for the frequently annoying iPod Touch ads. These make you want to change the channel when you see them on TV.

The best Apple ads in recent memory were the series of how iPads effect and improve peoples lives, they were touching and emotive, and I’m going to guess they were also the last series approved directly by Steve Jobs. They should resurrect that ad campaign and expand it to the iPhone and Mac, they were so much better, and much more memorable.

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