New Apple Commercial Shows Off Portrait Mode for iPhone 7 Plus

Jan 7, 2017 - 20 Comments

iPhone 7 Plus Portrait commercial

Apple is running a new iPhone 7 Plus commercial called “Take Mine”, the advertisement emphasizes the devices Portrait Mode camera feature.


In the commercial, a girl is visiting a coastal Mediterranean town, and after taking a picture with Portrait mode on her iPhone she soon becomes the impromptu town photographer, snapping portrait mode pictures of many people. It’s a fun lighthearted commercial that does a pretty good job of showing off the Portrait Mode ability on iPhone 7 Plus.

The commercial is airing now on TV, and has been embedded below for easy viewing:

Apple offers the following description in the videos YouTube page:

“Portrait mode on the iPhone 7 Plus helps you take great portraits by creating a depth-of-field effect that blurs backgrounds and brings faces into beautifully sharp focus. So now, taking a professional-looking portrait is as easy as snapping a photo.”

The commercial ends with the text “Portrait mode on iPhone 7 Plus practically magic”

Portrait mode uses the optical zoom lens on iPhone Plus to get in closer to the subject, and then uses software to create a depth-of-field effect which blurs the backgrounds to better emphasize the foreground subject. It’s a great feature that works quite well, though if you have complex subjects or wild hair, you may notice some unusual effects.

The song in the portrait iPhone commercial is by Bezos Hawaiian Orchestra, called “Pame sti Honolulu”, which includes yodeling and and ukulele, not quite fitting the apparently Greek region featured in the commercial but who pays that much attention except me? That full song can be enjoyed below:

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Posted by: Paul Horowitz in News

20 Comments

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  1. Edward Guzman says:

    I like Portrait mode but it does not work as well as advertised (kind of like Siri). The iPhone Portrait feature works reasonably well if the subject has a hat on or has a very simple short haircut. If they have curly hair, long hair that is not flush against their profile, or complex hair, it blurs out there hair and makes it look very weird like they got a bad digital haircut.

    It also struggles with objects like a leaf, flower, etc. Things people commonly take macro photos of.

  2. Damien Bates says:

    The song is actually a Greek song sung in Greek

    • Redmond says:

      The song in the iPhone Portrait commercial is a Greek song with yodeling and a ukulele sung by a Hawaiian group? Wow that’s an eclectic mix. What are the lyrics being yodeled? Yodeling is usually Swiss.

  3. Anastasios K says:

    The ad struck me as soon as I heard the Greek language being spoken. But, that was the first thing I said/asked, “what’s with the yodeling?! That’s not fitting.”

  4. Kostas says:

    As a photographer I guarantee you that the photos shown in the ad have NOTHING TO DO with the iPhone7, probably they were taken by a professional using SPECIALIZED PHOTO GEAR that includes: Reflectors or Soft Boxes, Wide aperture professional lenses, pro or semi-pro DSLR cameras, and of course the use of several photography techniques for taking portraits. I have used iPhone and it has a great camera. That doesn’t mean it can take the photos advertised.

    • RM says:

      I’m sure reflectors and soft boxes were used, but the rest of your claim needs an answer from Apple – I hope you are wrong!

  5. Noula says:

    OK, the scenes and people are Greek. The song is also sung in Greek. The title of the song as mentioned is “Pame sti Honolulu,” which translates as, “We’re Going to Honolulu.” So, you got ukuleles, yodeling, Greek lyrics all backing action at a Greek village. Opa!

    PS Check out this rap . . . in Greek, in New York
    https://www.youtube.com/watch?v=-5OtNVSApkA

  6. what? says:

    Yeah, I also thought, what’s the yodeling about in Greece? Doesn’t make sense. Maybe intentional to distract you from the fact that the phone doesn’t do anything spectacular.

  7. Amy Johns says:

    It makes no sense for Greeks to yodel. It’s confusing people about the location – unless they speak Greek. Producer should have picked some fun & fast bouzouki music!

  8. budzo says:

    Panielo (Hawaiian cowboys) sing many songs falsetto and with yodelling.

  9. Chris B says:

    The new iPhone 7 commercial, shot in Greece, is awesome, but what is with the background “yodeling” music? Definitely NOT Greek….kinda takes away from the theme….just sayin…

  10. Kostadina says:

    Something sung in Greek doesn’t make it Greek, especially when the title is “We’re Going to Honolulu.” I agree with Anastasios, Sotiris, what?, Amy & Chris. And the paniolos of the Hawaiian upcountry are island natives of Portuguese ancestry– pretty far, culturally, from the Greek Islands.

  11. John Nelson says:

    Kostas Bezos (circa 1930) was a Greek musician who combined yodeling and Hawaiian music in his songs

  12. Scott Hammer says:

    Per the Mademoiselle Montana yodel heaven web site (https://mademoisellemontana.wordpress.com/2008/09/07/do-they-yodel-in-greece-or-is-it-hawaii-kostas-bezoss-hawaiian-orchestra/), “Kostas Bezos (1905-1943) was born in a village near Corinth in Greece and was a guitarist who not only played rebetika songs, the typical Greek style of the era, but also steel guitar in Hawaiian style. He recorded songs between the 1930’s and the 1940’s for Columbia and His Master’s Voice. The rebetika songs were released under the pseudonym of A. Kostis or K. Kostis. Apparently he recorded more Hawaiian songs but it is easier to find his Greek songs on cd. Maybe some record collectors have 78rpm recordings.

    Pame sti Honoloulou was recorded in Athens, Greece, in the early 30s by Bezo’s Hawaiian Guitar Ensemble. The song, a comic / romantic one, is about the lure of the islands and translate as Let’s go to Honolulu. Bezos sings, and yodels !”

    So it seems that everyone is correct!

  13. Did the people making the ad diligently search for the most obscure Greek musician in recording history, find the song, which has nothing to do with Greece, so they could poke fun? Yodeling has NOTHING to do with Greece. They should pull the ad and re-do the music. The music stinks, and is an insult to Greeks.

  14. Dogbite Williams says:

    I beg to differ. That wonderful, joyful song is the only thing I like about that commercial. Thank goodness someone has uploaded it at YouTube.

  15. Jamie says:

    I’m glad to see that our family was not alone in trying to decipher this commercial. What is the point of going to the Mediterranean to shoot a commercial emphasizing the beautiful landscapes and warm friendly people but making it exclusive of the recognizable traditional music. Just saying….

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