Apple has started airing a new commercial for the iPhone 5S, titled “Powerful.” The commercial starts off with musicians using various apps on their iPhones to prepare to play, and then segues into from a music theme to a broader usage of iPhone apps for a variety of tasks, ranging from filming video to translating … Read More
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Apple has released a short film celebrating the 30th anniversary of the Mac. The video is titled “1.24.14”, signifying the date on which the 30th Mac anniversary fell, and emphasizes people doing various interesting things with Apple products. The video itself consists of segments filmed around the world on that date using the iPhone 5s. … Read More
Apple has crafted two new iPad Air ads based upon the original “Your Verse Anthem” TV commercial that started running recently. The new commercials are 30 second spots, with different imagery that centers around a theme of either light or sound, both of which feature shorter voice narration from the 80’s movie Dead Poet’s Society.
Apple has started to run a new iPad Air TV commercial that focuses on the devices creative potential, titled “Your Verse Anthem”. A vast assortment of beautiful and provocative imagery from around the world is displayed while a voiceover from Robin Williams plays in the background, quoting from a scene in the 1989 movie the … Read More
Apple has started airing their annual holiday TV commercial for this season, now running on most popular TV networks, the video has also been embedded below for easy viewing. This years focus is on the iPhone and it’s ability to make and edit a movie on the go, which can then be shared with others … Read More
Apple has started airing the first iPhone 5S commercial, titled “Metal Mastered”. The TV ad focuses on the 5S’s optional gold color, as well as the fingerprint based TouchID sensor. The commercial shows liquid gold pouring into the shape of the iPhone 5S casing, which is then unlocked with a finger to display the iOS … Read More
Apple has started to air commercials for the new iPhone 5C. The first TV advertisement is called “Plastic Perfected”, and features liquid plastic pouring into and transforming into various colored iPhone 5C models. The liquid plastic looks oddly refreshing, like some sort of sports drink, and the commercial includes appropriately themed lyrics to a song … Read More
Apple has started to run a new television ad for the iPhone 5, titled “Music Every Day.” The commercial follows people listening to music while performing various activities while using the classic white Apple earbuds. Though the commercial itself stays fairly quiet with soft piano music and a few occasional sound effects, it ends with … Read More
Apple has started to run a new iPhone commercial on TV titled “Photos Every Day”, focused entirely on the devices camera and iPhone photography. The ad centers around people taking photos with an iPhone throughout daily life activities, then performing simple edits, cropping pictures, using Instagram, and other pretty typical fair for the many of … Read More
Apple has started running two new iPhone commercials, both follow the same word scramble and shout theme introduced by the recent iPad advertisements “Hollywood“, “Alive”, and “Together”.
Apple started running a new TV commercial for the iPad during the Oscars. The spot is titled “Hollywood” and demonstrates both the iPad and iPad mini running various video applications aimed at videographers and producers. The new TV ad is embedded below: Apps shown in the advertisement include iMovie, the iTunes Store, MovieSlate, 8mm, Action … Read More
Apple has started running a pair of new iPad advertisements on TV, both with a heavy emphasis on apps. Labeled “Together” and “Alive”, the television commercials both feature the full-sized regular iPad and smaller iPad Mini, with a stream of constantly changing words that stop on a descriptive word which is then yelled by a … Read More