Hilarious Apple Corporate Video from 1984: “Leading the Way”
This glorious piece of work is an Apple corporate video from 1984 that was apparently used during the original Macintosh launch to get the sales team stoked. Three decades later, the video is still working its magic. From the production, to styles, to the Apple hardware, retro Apple logo, to the amazingly eighties soundtrack of a super cheesy “We are Apple, Leading the Way” theme song, you absolutely can’t miss this.
Be sure you turn your speakers sound on and way up for this one, it’s hysterical and so very 80’s.
As you enjoy this piece of history, you may have noticed the video soundtrack song sounds quite a bit like “What a Feeling” from Flashdance, right? Well there’s a good reason for that… Former Apple employee Bob Washburn left this great comment with some historical background on the video, which makes this retro greatness even more fun:
“I remember the video well. I was an Apple sales manager then. The video was produced by/for Apple for internal use – for field sales team use as a motivator. All of us loved it. We had cassette tapes to play in our cars (I think mine is stored away somewhere); Irene Cara did the voice, which I was told was OK with the Flashdance people as long as it was just used inside Apple.
Sure it’s very dated, but the Apple field team, which grew revenue from a billion to ten billion in the ’80s, helped create the customer base that Steve has built upon in the last fifteen years.”
This is basically retro Apple at it’s most ridiculous, offering video proof that even Apple, in all their everlasting infinite coolness, was certainly not immune to the decade of glory known as the 1980’s.
For some added fun, contrast this 1984 video with the recent Apple advertisements, we’ve all come a long way, huh? Maybe in another three decades we’ll look back at this generation of commercials and productions with equal nostalgia. For now, just enjoy the video of that one time Apple did a cover of Flashdance.