Apple is the Worlds Most Valuable Brand in 2011 with a $153.3 Billion Valuation
Apple is the most valuable brand in the world, with a brand value of a staggering $153.3 billion. Perhaps more impressive than the overall value is that Apple’s brand valuation grew a whopping 84% year over year.
Other Notable Findings from the brand valuation report:
- Google is #2 at $111.4 billion, down -2% from the year prior
- Microsoft is #5 with a brand value of $78.2 billion, up 2% from 2010
- AT&T is #7 with a brand value of $69.9 billion, I’ll go ahead and speculate that this is helped by their long-running iPhone exclusivity
- Verizon Wireless is #13 with a brand value of $42.8 billion, who recently started carrying iPhone
- China Mobile, #9 on the list, has been in talks with Apple to bring the iPhone on their network
You can see the full top 100 brands list at MillwardBrown.com. I find it interesting that some of the other top brand entries are either direct competitors to Apple (Google, Microsoft, Blackberry, etc), or carriers and resellers of Apple products (AT&T, Verizon, Walmart, Target, Vodafone, T-Mobile, Orange, etc).