Apple is the Worlds Most Valuable Brand in 2011 with a $153.3 Billion Valuation

May 9, 2011 - 2 Comments

Apple is the most valuable brand in the world, with a brand value of a staggering $153.3 billion. Perhaps more impressive than the overall value is that Apple’s brand valuation grew a whopping 84% year over year.

Apple is Worlds Most Valuable Brand 2011

Other Notable Findings from the brand valuation report:

  • Google is #2 at $111.4 billion, down -2% from the year prior
  • Microsoft is #5 with a brand value of $78.2 billion, up 2% from 2010
  • AT&T is #7 with a brand value of $69.9 billion, I’ll go ahead and speculate that this is helped by their long-running iPhone exclusivity
  • Verizon Wireless is #13 with a brand value of $42.8 billion, who recently started carrying iPhone
  • China Mobile, #9 on the list, has been in talks with Apple to bring the iPhone on their network

Unsurprisingly, Bloomberg contributes much of Apple’s brand growth to the success of the iPhone, iPad, and Mac lineup.

You can see the full top 100 brands list at MillwardBrown.com. I find it interesting that some of the other top brand entries are either direct competitors to Apple (Google, Microsoft, Blackberry, etc), or carriers and resellers of Apple products (AT&T, Verizon, Walmart, Target, Vodafone, T-Mobile, Orange, etc).

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Posted by: Paul Horowitz in News

2 Comments

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  1. Parakeet says:

    Some of the top entries are component suppliers to Apple hardware too: IBM, Samsung, Intel.

    Most Apple users probably drink coffee at Starbucks too, if you really stretch it you could relate most brands to Apple in some way or another.

  2. cNow says:

    Good for Apple. But I’m depressed to see a tobacco company up there. All tobacco companies do is kill people and make people sick.

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