Apple Releases 30th Mac Anniversary Video “1.24.14″

Feb 3, 2014 - 11 Comments

Apple has released a short film celebrating the 30th anniversary of the Mac. The video is titled “1.24.14″, signifying the date on which the 30th Mac anniversary fell, and emphasizes people doing various interesting things with Apple products. The video itself consists of segments filmed around the world on that date using the iPhone 5s.

Apple Mac 30th Anniversary video

The video is embedded below, and is accompanied by a website with some behind-the-scenes details of the movie:

“On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.”

The Apple companion site for the video is different from the 30 Years of Mac site that featured the icon font.

It’s not clear if this will run on television alongside other Apple ads, or if it will be limited to the web. Some speculation suggests the video was originally intended to air during the Super Bowl, but those who watched the Seahawks game hoping for an Apple ad (or Broncos appearance) were left empty handed.

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Posted by: Paul Horowitz in News

11 Comments

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  1. Jules says:

    “The date of which the 30th Mac anniversary fell on”? Somewhere your sixth-grade English teacher is weeping. Try “the date on which the 30th anniversary fell.”

  2. Sean says:

    My 9-person startup makes the microscope camera the kids used to study an insect ( http://www.exolabs.com ).

    Another example of how Apple technology disappears into the background and empowers normal people to do really cool things.

    With typical Apple secrecy, we didn’t even know we’d be in the commercial until it was posted this morning!

  3. Alex Miller says:

    Anyone know what music they used for this commercial?

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