Apple Said to be Creating an Electric Car

Feb 13, 2015 - 12 Comments

Apple Car mockup with a Magna Steyr concept

Apple is reportedly working on building an electric car, according to a wild new report from The Wall Street journal. And it may even be a self-driving vehicle, according to a separate report from Reuters.


The electric vehicle project is said to be code named ‘Titan’, and already has “several hundred employees” working on the project at a private location near the main Apple campus. That’s a fairly large team size for a project that was only approved by CEO Tim Cook sometime last year, which perhaps indicates the seriousness of the endeavor. A separate report from the Financial Times mentions that Apple has been hiring various automotive designers and engineers to work on a secret project.

An ambitious effort, an electric car could put Apple in direct competition with Tesla or even GM. The project vision sounds grand, quoting WSJ:

“Apple hopes to put its stamp on the electric vehicle market in the same way it did the smartphone with its iPhone, said a person familiar with its work.”

The initial design is said to resemble a minivan, which could explain the mysterious Apple-leased minivans spotted driving around in California with unusual looking camera contraptions on the roof. Whether or not Apple is actually designing a true minivan is unknown, though it seems very likely that such a chassis design may simply be a functional prototype. For some reference, early iPhone and early iPad prototypes looked quite clunky and resembled little to the final product offerings.

A later report from Reuters detailed things further, though somewhat contradicting the WSJ piece, saying that “Apple is learning how to make a self-driving electric car”, quoting a source who says “It’s a software game. It’s all about autonomous driving”.

The Wall Street Journal does note that Apple “could ultimately decide not to proceed” with the car effort, and that some of the technologies used in an electric vehicle could find use in other Apple products.

(Topmost picture is a Magna Steyr Mila concept car, Apple has been in contact with that company according to the WSJ report)

Apple Car

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Posted by: Paul Horowitz in News, Rumor

12 Comments

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  1. OJ says:

    But will the cars wi-fi work? Is the battery going to putz out after a year and force you to upgrade to a new CAR?

    Joking aside, this would be interesting to say the least.

  2. Wharf Xanadu says:

    Wow that is crazy. WSJ is known for being sourced for intentional leaks right?

  3. Kurt Hanson says:

    If Apple pulls this off, like the iPhone revolution, whats next? Colonies on the moon. This will allow legal justifications to be made to declare the ENTIRE LUNAR SURFACE SPHERE A POSSESION OF THE USA.

    Weep now, naysayers. Begin your tears. 🙋

  4. OldRogue says:

    There seems to be sufficient evidence to conclude that Apple is indeed working on a car project, although not necessarily an actual car. OTOH, “electric” is pure conjecture. I cannot imagine Apple working to break the long-life, long-range car battery problem, when their entire history shows they stick to what they know, and that’s chip-sets and software.

    If I had to guess, I would say they’re working on autonomous vehicles, rather than electric ones.

  5. While this idea is interesting, I have to ask what ever happened to their mantra of focusing on just a few things? I would like to see Apple concentrate more on improving their enterprise technologies. Give us back a REAL server OS, and REAL server hardware. I will be far happier with that than an Apple branded car, or TV, watch, etc.

  6. Mark says:

    Make sure you buy the first release, with Apples push ever slimmer products, you’ll not get an anorexic fashion model in the mark 3

  7. Jeff says:

    Who can afford a 6 figure car besides Apple execs?

  8. John T says:

    I wish Apple would stick to what they know best, and perfect their constantly buggy software….before taking on new stuff.

  9. PindakaasMan says:

    Would this car have windows…? XD

  10. Dean Elliott says:

    Mag safe charger, just in case you drive off with it still charging.

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