New Apple Commercial Shows Off Portrait Mode for iPhone 7 Plus
Apple is running a new iPhone 7 Plus commercial called “Take Mine”, the advertisement emphasizes the devices Portrait Mode camera feature.
In the commercial, a girl is visiting a coastal Mediterranean town, and after taking a picture with Portrait mode on her iPhone she soon becomes the impromptu town photographer, snapping portrait mode pictures of many people. It’s a fun lighthearted commercial that does a pretty good job of showing off the Portrait Mode ability on iPhone 7 Plus.
The commercial is airing now on TV, and has been embedded below for easy viewing:
Apple offers the following description in the videos YouTube page:
“Portrait mode on the iPhone 7 Plus helps you take great portraits by creating a depth-of-field effect that blurs backgrounds and brings faces into beautifully sharp focus. So now, taking a professional-looking portrait is as easy as snapping a photo.”
The commercial ends with the text “Portrait mode on iPhone 7 Plus practically magic”
Portrait mode uses the optical zoom lens on iPhone Plus to get in closer to the subject, and then uses software to create a depth-of-field effect which blurs the backgrounds to better emphasize the foreground subject. It’s a great feature that works quite well, though if you have complex subjects or wild hair, you may notice some unusual effects.
The song in the portrait iPhone commercial is by Bezos Hawaiian Orchestra, called “Pame sti Honolulu”, which includes yodeling and and ukulele, not quite fitting the apparently Greek region featured in the commercial but who pays that much attention except me? That full song can be enjoyed below: