Apple’s New “The Beatles on iTunes” Commercial

Apple has started to air a new iTunes TV ad featuring The Beatles. The commercial is called “Covers” and transitions through The Beatles catalog that is available on iTunes, with the classic Beatles song “Magical Mystery Tour” playing in the background of the commercial.

This feels very much like an Apple ad, although it’s obviously targeting a slightly different demographic than the new “Share the Fun” iPod touch commercial does.

The ads release coincides with the iBookstore version of The Beatles Yellow Submarine, a free illustrated book from the iBookstore.