Three Apple Watch TV Commercials Debut “Us”, “Rise”, “Up”
Apple has introduced three commercials for the Apple Watch, each with a different focus and feature emphasis. Titled “Us”, “Up”, and “Rise”, the TV advertisements are airing now and are included below for easy viewing.
“Us” is focused on the communication abilities of Apple Watch, demonstrating features like message notifications and responses, sending doodles, and sharing heartbeats.
“Up” emphasizes the Watch features pertaining to physical activity, ranging from tracking motion and movements, to reminding you to stand up if you have been sitting for too long.
“Rise” follows morning routines and the ways that Apple Watch fits in to a persons day, showing features like skimming through notifications, to messaging, and even offering directions.
“Us – For all the ways you connect, the Watch is here.”
“Up – For all the ways you move, the Watch is here.”
“Rise – For all the ways you spend your time, the Watch is here.”
Many users are getting their hands on Apple Watch now from early pre-ordering, meaning we should all start seeing them in day-to-day life soon. Currently, ordering an Apple Watch offers a considerable shipping delay, as the initial batches sold out to heavy demand.