Apple Runs “Behind the Mac” TV Ad Campaign [Videos]

Apple is running a series of television commercials for the Mac in a new ad campaign titled “Behind the Mac”. The videos are embedded below for easy viewing.
The commercials focus on what a select group of Mac users are accomplishing with their Macintosh computers, with a broad overview, as well as specific commercials covering the work of a photographer, a musician, and an app developer.
The advertisements are apparently airing now on television as well as online, and represents the first Mac-centric ad campaign from Apple in quite some time.

















