Apple is successful because they sell an experience
Why is Apple so successful? Look at what, and how, they sell.
* You walk into a beautiful Apple Store
* You’re presented with amazingly attractive machines
* The packaging is clean, minimal, and enticing
* The operating system is simple to use yet amazingly powerful
I came across a post simplifying this on MinimalMac and found myself completely agreeing. Buying an Apple product, especially a Mac, is an experience from the start to the finish.
It’s an experience I’ve never been able to replicate when buying a PC, which typically comes from a loud and generic electronics store with product overload, and that sensory overload never ends: open the PC box and you have stacks of paper warranties and user manuals, various driver disks, promotional offers for this and that, a ton of cables and cords haphazardly thrown in a box. Then you finally boot the thing up just to be overwhelmed with a Windows install that has been bloated up a storm with OEM garbageware and 20 icons on your desktop… there is just no comparison, you don’t get that from Apple and you never will.
This is exactly why they’re so successful, Apple just gets it.
Now, MinimalMac does a more elegant job of telling the story than I do via fewer words and a few pictures, so be sure to scroll through them, it’ll only take a second and for four pictures, it does a good job of capturing the Apple buying experience.