Apple Runs “Make a Film with iPad” TV Ad Narrated by Martin Scorsese
Apple is running a new iPad commercial focused on film making, the ad is narrated by clips from director Martin Scorsese’s commencement speech at NYU from 2014.
The commercial, which is similar in theme to the “Make Music with iPad” commercial (but not at all similar in audio), follows students at Los Angeles County High School for the Arts using iPad to create films. Video is embedded below for easy viewing.
The accompanying website on Apple.com here details the various iOS apps used in the commercial, as well as the creatives featured.
The description to the commercial on YouTube is as follows:
““Every scene is a lesson. Every shot is a school. Let the learning continue.”
— Martin Scorsese
iPad is the ultimate tool for independent filmmakers. Learn how the students of Los Angeles County High School for the Arts relied on iPad to create films in a matter of days.”
According to 9to5mac, the ad will debut on television during the Academy Awards show this evening. Appropriate, given the subject and Scorsese narration.