Apple Runs New “Make Music with iPad” Commercial [Video]
Apple has started to run a new iPad ad focused on creating noise with the device, called ‘Make Music with iPad’. The commercial follows an artist known as “Elliphant” and shows how a song is composed using various apps on the iPad to write lyrics and make a beat.
Accompanying the video is the following description:
“iPad is changing how we live, work, and create more and more each day. For recording artist Elliphant, it’s liberating her to make music in a radical new way.”
The ad was first shown during the Grammy awards, and has been embedded below for easy viewing:
The ad is generally similar to other recent Apple commercials for the iPad that follow various creative endeavors, from making music to films.
Apple has made this accompanying website for the ad, showing specifics about what apps were used in the video and production.