Apple Runs 2 New iPhone 6S Commercials: “Onions” & “Fingerprint”
Apple has issued a set of new iPhone commercials, one focusing on the devices high resolution camera, and the other emphasizing the Touch ID fingerprint reader.
Both ads are airing now and are a bit lighthearted, if you watch primetime TV you’ll likely see them shortly, otherwise they have been embedded below for easy viewing.
The “Onions” ad is a bit comedic, riffing on the art world, popularity, internet memes, and the preposterous nature of hype in our modern world. It all starts off with a girl filming who is presumably her mom cutting onions, and it quickly rockets off into a realm of utter absurdity from there. The commercial aims to show off the ability to shoot video in 4K with the iPhone camera.
“Fingerprint” features various uses of the Touch ID sensor, showing individuals checking their flights, a guy stuffing his face with donuts, another person buying a boat, checking a bank account, and some other activities with the assistance of Touch ID.