Why is Apple so successful? Look at what, and how, they sell.

* You walk into a beautiful Apple Store

* You’re presented with amazingly attractive machines

* The packaging is clean, minimal, and enticing

* The operating system is simple to use yet amazingly powerful

I came across a post simplifying this on MinimalMac and found myself completely agreeing. Buying an Apple product, especially a Mac, is an experience from the start to the finish.

It’s an experience I’ve never been able to replicate when buying a PC, which typically comes from a loud and generic electronics store with product overload, and that sensory overload never ends: open the PC box and you have stacks of paper warranties and user manuals, various driver disks, promotional offers for this and that, a ton of cables and cords haphazardly thrown in a box. Then you finally boot the thing up just to be overwhelmed with a Windows install that has been bloated up a storm with OEM garbageware and 20 icons on your desktop… there is just no comparison, you don’t get that from Apple and you never will.

This is exactly why they’re so successful, Apple just gets it.

Now, MinimalMac does a more elegant job of telling the story than I do via fewer words and a few pictures, so be sure to scroll through them, it’ll only take a second and for four pictures, it does a good job of capturing the Apple buying experience.

MinimalMac: What Apple Sells

Mac OS X Server is infinitely better equipped, more stable, and just generally more pleasant than any of Windows offerings (yes I am biased, but it’s true), if you’re needing a server I highly recommend checking out Apple’s offering. Instead of shelling out the $499 for a copy though, you can get a free evaluation copy! If you’re a large corporation, small business, nonprofit organization, government agency, or educational institution, you can get a free and fully functional evaluation copy of Mac OS X Server directly from Apple. I just found out about this and I think it’s a pretty great thing for Apple to do, so if you qualify for a copy, check it out and you will be impressed.

Apple: Snow Leopard Server Evaluation

Ever wonder what Apple.com would look like in 1983? It would be promoting the Apple Lisa which ran at a blazing 5mhz, had 1mb of RAM, and cost $9,995 (which is $21,335 in inflation adjusted dollars!). Designer Dave Lawrence designed the mockup and it’s a good laugh, he’s also a huge fan of the Apple Newton and has managed to connect one to Snow Leopard… don’t ask why.

via Flickr

It’s that time of year again, the holiday season is upon us! What better way to celebrate than to download a hoard of free Christmas songs from Apple, courtesy of iTunes?

From Barry Manilow to Amy Grant to Weezer to Aretha Franklin, this is quite a diverse set of holiday songs that are sure to get you in the spirit. Head on over to Apple, launch the link in iTunes, and enjoy your free music!

Apple iTunes: Holiday Sampler Album – 20 free songs

Here’s a great tip from Apple regarding your iPhone… set a custom background image on your iPhone with a message like:

If found, please return to
Your Name
1234 Infinite Loop
Cupertino, California 95014
415-555-1212

it’s definitely relying on the goodwill of others, but if you ever lose your iPhone it just might work to get it back!

[ tip and iPhone image via Apple ]

I’m a procrastinator with holiday shopping, and anything I can do online makes my life easier. Unfortunately when waiting until the last minute, you often lose out on having things shipped in time, but thankfully Apple has a new service that will help this situation. Between December 15 and December 24, you can order products online with Apple and pick them up at an Apple store, even having them gift wrapped for you. Cool!

Apple.com: Reserve & Pick Up

Update: Apple has fixed the exploit, the below link is preserved for posterity but no longer works to display anything abnormal.

A few weeks ago, there was an active XSS Exploit on Apple.com with their iTunes site. Well, a tipster sent us the exact same cross site scripting exploit found again on the Apple iTunes site (UK in this case). As a result, there are some rather amusing variations of the Apple iTunes page appearing, and again some very frightening ones, as the above screenshot demonstrates a login page that accepts username and password information, stores this login data on a foreign server, then sends you back to Apple.com. The most annoying variation sent to us tried to stuff about 100 cookies onto my machine, initiated an endless loop of javascript pop-ups with Flash files embedded in each of them, and iframed about 20 other iframes, all while playing some really awful music.

Here’s a relatively harmless variation of the XSS capable URL, it iframes Google.com:

http://www.apple.com/uk/itunes/affiliates/download/?artistName=Apple%20%3Cbr/%3E%20%3Ciframe%20src=http%3A//www.google.com/%20width=600%20height=200%3E%3C/iframe%3E&thumbnailUrl=http%3A//images.apple.com/home/images/promo_mac_ads_20091022.jpg&itmsUrl=http%3A%2F%2Fitunes.apple.com%2FWebObjects%2FMZStore.woa%2Fwa%2FviewAlbum%3Fid%3D330407877%26s%3D143444%26ign-mscache%3D1&albumName=a%20wide-open%20HTML%20injection%20hole

It doesn’t take much effort to do your own version. Anyway, let’s hope Apple fixes this quick.

Attached are a few more screenshots of links sent in by tipster “WhaleNinja” (great name by the way)

Apple’s newest snazzy NYC store got 10,000 job applications and just over 200 were hired, making a 2% acceptance rate. BusinessInsider points out this is lower than the 7% acceptance rate at Harvard University. I imagine the economic situation contributes to the slew of resumes, but even still, those are some pretty remarkable statistics.

Source: BusinessInsider: Harvard is easier than Apple

Typing the Apple Logo is a fun little trick that’s easy to do and looks pretty cool:



So how do you do it with your Mac keyboard?

Option+Shift+K will type the Apple logo as so: 

I have no idea what this is displayed like to a Windows user, so don’t be surprised if it looks like something totally different, but on Mac you will see the Apple logo in all it’s glory.

Note: see the comments below for how to type the Apple logo on various world keyboards. Thank you to our readers for supplying this information!

Fortune Magazine has named Steve Jobs the CEO of the decade, and it’s a pretty fitting title really, the guy is a powerhouse. Nearly 10 years ago Apple was struggling to find their place in the technology world, there were rumors of collapse and impending bankruptcy or buyouts, the first release of Mac OS X (10.0) was a slow cumbersome dud, and they had just entered an extremely crowded MP3 player market with a seemingly overpriced product with a weird name, the iPod. Apple stock at the time was right around $7. Now fast forward to today, where the iPod is the only MP3 player people talk about, the iPhone is taking over the cellular world, and Apple’s market capitalization is greater than Google’s, with their stock sitting comfortably at $193. CEO of the decade? After pulling all that off, that might be an understatement.

Here’s the readers digest version as to why they think Steve Jobs is so remarkable, summarized in the articles first paragraph:

Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law scandal, an also-ran product lineup, and his own often unpleasant demeanor to become the dominant personality in four distinct industries, a billionaire many times over, and CEO of the most valuable company in Silicon Valley.

As a longtime Apple fan I think the article leaves out some of the other obvious and important contributions, but I can’t argue with much of what they do cite. If you’re a part of the Cult of Jobs, or just a fan of Apple, the Fortune article is worth a read:

Fortune: Steve Jobs – CEO of the Decade