Apple has started to air two new iPhone 4S commercials that focus on Siri. The first ad is titled “Road Trip” and features a young couple winging a road trip with the help of Siri. The second ad is titled “Rock God” and features a teenagers journey with music, aided by none other than Siri. Both follow the same recurring theme as past iPhone 4S commercials and have the same background tune. You can watch both of them below.

As usual with Apples commercials, the objective is to show how people interact with the iPhone and Siri in real life situations. Although they aren’t as fun as the classic Santa Siri ad, they both do a good job of conveying how useful Siri is for getting directions, finding food and events, retrieving information, sending text messages, and many other daily tasks.

These ads started to air earlier in the week, but weren’t posted online until this evening.

Apple has started to air a new Christmas themed TV ad for the iPhone 4S and Siri featuring none other than Santa Claus. The commercial is the most entertaining iPhone 4S ad yet and features Santa asking Siri for directions, what kind of weather to expect at various locations around the country, requesting an email from Mrs Claus, and finally asking about his schedule, which Siri responds is filled with 3.7 billion appointments.

The ad has the same background music as past iPhone 4S commercials, which actually sounds a bit like Christmas music at this point. It’s also worth pointing out that the ad doesn’t even mention either the iPhone 4S or Siri by name, it just shows an Apple logo at the end.

You can watch the video below, or just wait for it to show on TV.

Apple has started to air three new iPhone 4S TV commercials. The first, titled “Siri, Snow Today”, is similar to the last Siri iPhone 4S commercial and features people asking Siri a variety of questions and getting responses.

The next commercial is titled “iCloud” and shows an iPhone 4S automatically syncing and uploading documents, changes, music, and pictures to an iPad, MacBook Air, and iMac through the iCloud service:
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Apple has started to air TV commercials for the new iPhone 4S, the first of which focuses on Siri, the virtual intelligent voice assistant that is part of iOS 5 exclusive to the 4S. The ad features people asking questions to their iPhone, ranging from how to tie a bowtie to wondering about the weather, before Siri finally speaks in response to a question about needing a locksmith.

It’s a good commercial, although it certainly has a different feel to it than Apple’s past TV ads. Also fascinating is that the commercial itself is titled “Assistant” rather than “Siri”, but that may not mean much of anything.