Apple iPhone 4S Ad Featuring Siri: Assistant
Apple has started to air TV commercials for the new iPhone 4S, the first of which focuses on Siri, the virtual intelligent voice assistant that is part of iOS 5 exclusive to the 4S. The ad features people asking questions to their iPhone, ranging from how to tie a bowtie to wondering about the weather, before Siri finally speaks in response to a question about needing a locksmith.
It’s a good commercial, although it certainly has a different feel to it than Apple’s past TV ads. Also fascinating is that the commercial itself is titled “Assistant” rather than “Siri”, but that may not mean much of anything.
[…] new iPhone 4S TV commercials. The first, titled “Siri, Snow Today”, is similar to the last Siri iPhone 4S commercial and features people asking Siri a variety of questions and getting […]
Adbi, it’s totally creepy and deeply disturbing.
Can anyone tell me the name of the music that’s used on this commercial?
Too much of a good thing… Love Sue’s “can you see me now?” comment!
I switched Siri off and the battery life soared dramatically.
I don’t know if people will get it, they should have had more responses. Otherwise maybe they’re talking on their speaker phone?
We seem to be encouraging a remarkably incompetent generation. You’ve seen it yourself. 2 people are meeting, and they co-ordinate by phone. “Can you see me now?”
Am I the only one who finds this commercial creepy?