Apple iPhone 4S Ad Featuring Siri: Assistant

Oct 21, 2011 - 8 Comments

Siri commercial

Apple has started to air TV commercials for the new iPhone 4S, the first of which focuses on Siri, the virtual intelligent voice assistant that is part of iOS 5 exclusive to the 4S. The ad features people asking questions to their iPhone, ranging from how to tie a bowtie to wondering about the weather, before Siri finally speaks in response to a question about needing a locksmith.

It’s a good commercial, although it certainly has a different feel to it than Apple’s past TV ads. Also fascinating is that the commercial itself is titled “Assistant” rather than “Siri”, but that may not mean much of anything.


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Posted by: Paul Horowitz in iPhone, News


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  1. […] new iPhone 4S TV commercials. The first, titled “Siri, Snow Today”, is similar to the last Siri iPhone 4S commercial and features people asking Siri a variety of questions and getting […]

  2. George says:

    Adbi, it’s totally creepy and deeply disturbing.

  3. Amanda says:

    Can anyone tell me the name of the music that’s used on this commercial?

  4. Jane says:

    Too much of a good thing… Love Sue’s “can you see me now?” comment!

  5. Darian says:

    I switched Siri off and the battery life soared dramatically.

  6. David says:

    I don’t know if people will get it, they should have had more responses. Otherwise maybe they’re talking on their speaker phone?

  7. Sue Dunham says:

    We seem to be encouraging a remarkably incompetent generation. You’ve seen it yourself. 2 people are meeting, and they co-ordinate by phone. “Can you see me now?”

  8. Abdi says:

    Am I the only one who finds this commercial creepy?

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