iPad 2 Commercial: We Believe
Apple has started to air the first iPad 2 commercial, it’s a bit different than their past TV ads but it’s still undeniably Apple. The commercial declares “This is what we believe; technology alone is not enough” it then goes on to describe the iPad 2 a bit, but it’s real message is that while the iPad 2 is amazing, it’s the people using it that make it so special.
The commercial kind of reminds me of the recap video that was played at the iPad 2 launch event, which was much less about the iPad and more about how people are using the device and how it has changed their lives. It’s a good message and I like the videos, certainly more than the recent iPhone 4 commercials.
Apple certainly hasn’t needed to advertise the iPad 2, it still sells out at every new shipment and finding one is a challenge. If you’re still looking (hey me too!) you have to check iPad 2 stock in your region by calling resellers. They all seem to sell out soon after getting a shipment, so moving fast is essential.
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Still kinda like curing cancer there Apple…