New Apple Commercials: “Human Family” for iPhone, and Pitching iPad Pro as “Computer”
Apple has started running a few new advertisements, one of which markets the iPad Pro as a “computer”, and the other which demonstrates the iPhone camera by showing various portraits of humans as portrayed in images, videos, and Live Photos.
Each commercial has been embedded below for easy viewing.
The Human Family – Shot on iPhone
Titled “The Human Family”, the minute long commercial is part of the ongoing Shot on iPhone campaign which shows off the iPhone camera capabilities, this time with an emphasis on portraiture.
Various features of the iPhone camera and several editing effects are demonstrated in the portraits, including numerous black and white photos, videos, and Live Photos.
The new iPhone commercial is voice narrated by late poet Maya Angelou, reciting her poem “Human Family”, which starts off as “I note the obvious differences in the Human Family…”
The commercial features only part of the poem by Maya Angelou, likely cutting out a few segments of the poem to shorten the commercial down to a minute in length. The entire poem as recited by Maya Angelou can be heard here at Scientific American, where it is 1:45 (versus the 1:00 minute length of the Apple commercial).
iPad Pro — What’s a Computer?
The other commercial is for iPad Pro and pitches the iPad Pro as a computer. The narration shows off the iPad Pro in use by itself and also with the optional accessories of Smart Keyboard and Apple Pencil. The iPad Pro ad ends with the tagline; “Imagine what a computer could do, if your computer was an iPad Pro”
Both commercials are airing on TV and web-ads now.