Apple Q1 2012 Results: Record Sales, Revenue, & Profit

Jan 24, 2012 - 11 Comments

Apple Apple has reported an absolute blowout first quarter for fiscal 2012, far exceeding any analysts expectations across the entire product lineup. Record iPhone sales, huge iPad and iPod sales, big Mac sales, giant revenues and profits, Apple is on fire. Take a look at some of these numbers:

Q1 2012 Financials:

  • $46.33 billion in revenue
  • $13.06 billion net profit
  • International sales accounted for 58% of quarters revenue
  • Gross margins of 44.7%
  • Apple is currently holding over $97,600,000,000 (yes, billion) in cash

Q1 2012 Hardware Numbers:

  • 37.04 million iPhones sold
  • 15.43 million iPads sold
  • 15.4 million iPods sold
  • 5.2 million Macs sold

Q1 2012 Other Numbers:

  • 85 million iCloud users
  • 140 million App Store downloads on Christmas Day alone
  • 110 million visitors to Apple Stores

On the quarter, CEO Tim Cook says:

“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs. Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

You can read more about this quarters results on

In after hours trading, Apple is now the most valuable company in the world.


Related articles:

Posted by: Paul Horowitz in News


» Comments RSS Feed

  1. Patrick says:

    “In after hours trading, Apple is now the most valuable company in the world.”

    On one hand, it must be great to enjoy such riches. On the other, it must be absolutely daunting knowing that your shareholders are relying on you to maintain that stock value forever. Lol… No pressure, Tim.

  2. Tim is Cooking says:

    Apple’s business strategy: make something insanely cool, and people will buy it.

    Other corporations and business schools everywhere are at a loss of words right now.

  3. Dave says:

    This has gone beyond a joke. With profit margins like that, they’re clearly ripping off consumers. It’s time for consumers to reject Apple’s outrageous pricing structure, and seek value for money. My iPhone 4S still has appalling battery life, and Apple isn’t doing squat about it.

    • makemineamac says:

      People don’t have to buy the hardware Dave if they don’t want to, but they do want to. You understand that right?

      And most seem to agree that the iPhone 4S battery life is just fine and a little better than the iPhone 4. Myself included.

      Get an industry-leading Samsung Galaxy for free if you want. I’m sure the experience will be similar and just as good as the iPhone experience….

      • Dave says:

        If you don’t mind giving huge chunks of your hard-earned cash to help the rich get even richer, then there’s a word to describe you: “sucker”. Apple products are great, no doubt. But are they worth a ~30% profit margin, when the company has $90bn in cash? Apple is greedy. Does Apple want to be known for greed or innovativeness?

        • Hans says:

          If we all had that kind of attitude we wouldn’t buy anything. If I wanted to stop giving my hard earned cash to “help people get rich” then I would have to live in my empty apartment, using second hand books as my only form of entertainment. I wouldn’t even be able to buy a Coke, as we shouldn’t help get the Coke CEO “richer.” I’m not saying that these corporations aren’t taking advantage of this, but as makemineamac said, we have the “right” to choose what to buy.

          • Dave says:

            We’ll obviously keep buying things, but maybe a little more responsibility on our buying behaviour would go a long way to rebuilding the economy (i.e. getting out of debt and spending real money instead of someone bankers play money).

    • Voltron T2 says:

      Apple is going to be coming out with some amazing battery technology soon, they have been investing a lot into it.

      • icebreaker says:

        Think for yourself and don’t let a company rule your mind. If their was an amazing new battery technology we would have seen it by now, and not by Apple.

        So stop being a fan boy and use your mind!

        (typing this on a macbook pro so don’t even think of bashing ;) )

    • Dean says:

      WOW… Apple just moved past Exon-Mobile AGAIN… With Apple, you get what you pay for. The products Apple come up with just work. That’s why they can charge more and why there on top.

      • Hans says:

        I don’t really mind Apple being as “successful” as they are. The only reason why Exon is a huge business is because we “have” to buy their stupid gas and oil just to go to work/school/etc. If we have the opportunity to NOT buy gasoline, most of us would gladly not buy it. While Apple on the other hand, consumers are happy to spend their money on their stuff.

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