New iPhone 4S Ad Features Martin Scorsese

Jul 23, 2012 - 11 Comments

Martin Scorsese using an iPhone

Apple is airing a new iPhone 4S commercial titled “Busy Day” that features director Martin Scorsese in a conversation with the voice assistant Siri while riding around in the back of a taxicab.

A transcript of the dialog between Scorsese and Siri is as follows, courtesy of MacRumors:

Scorsese: What’s my day look like?

Siri: Another busy day today.

Scorsese: Are you serious?

Siri: Yes, I’m not allowed to be frivolous.

Scorsese: Ah, OK. Move my 4 o’clock today to tomorrow. Change my 11AM to 2.

Siri: OK, Marty. I scheduled it for today.

Scorsese: Is that Rick? Where’s Rick?

Siri: Here’s Rick.

Scorsese: Oh, no that’s not Rick. Now, how’s the traffic headed downtown?

Siri: Here’s the traffic.

Scorsese: Oh, it’s terrible, terrible. Driver, driver, cut across. Cut across. We’ll never make it downtown this way. I like you Siri, you’re going places.

Siri: I’ll try to remember that.

This is the fourth iPhone 4S ad to feature a major celebrity, and the 3rd recent Apple commercial to be aired in general. Last month a new ad for the iPad started airing alongside a spot for the Retina MacBook Pro.

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Posted by: Matt Chan in iPhone, News


» Comments RSS Feed

  1. Jared says:

    Find my friends is the app.

  2. Nikromatt says:

    Why is no one asking what app shows where rick is?

  3. Micci Alderman says:

    I love this commercial. It’s hilarious!

  4. Olivia says:

    This commercial bugs me so much!!!!!! “oh it’s terrible, terrible. Driver, driver, cut across, cut across” OMG. Stop repeating everything you say!!!!!!!

  5. Jeff says:

    Today is August 3, 2012 and over the last three days, it seems like every channel is playing this commercial every other opportunity- It’s Bad, annoying, ENOUGH ALREADY! I’ll get the phone, but stop the commercial of Marty and his busy day…”is that Rick?” “where’s Rick?” “no that’s not Rick” – OMG!

  6. nilesh says:

    What the hell, we do not see these in the UK. There are ok but like like some of the readers here, i agree, why apple, you dont need to do this! Put your money in chartiable areas if you want to waste it!

  7. Barry says:

    All great and all but still not to the same standard in the uk. When please??!

  8. BuddyBenny says:

    I agree. It’s like when BBM started advertising BBM on commercials. Makes the product less cool.

  9. Ceveces says:

    Apple doesn’t need celebrity endorsements. I am baffled they do these commercials.

  10. ConeyIslandBob says:

    Another commercial advertising the falsities of Siri? Oy-vey!

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