New iPod Touch 16GB Priced at $199 Released, Cost of 32GB & 64GB Models Lowered

Apple has released a new $199 entry-level iPod touch in a variety of colors. Perhaps most notable about the updated iPod touch is the addition of a 5 megapixel rear camera, which can capture 1080p video. Apple also reduced the price of the other 32GB and 64GB iPod touch devices.

The new model is offered in space gray, silver, salmon pink, yellow, blue, and red (for Product Red). Internal hardware for the new iPod touch is otherwise the same as the 5th generation model, featuring an A5 CPU and a 4″ retina display. Naturally, the updated iPod touch supports the latest versions of iOS, and will run iOS 8 when it’s released this fall.

The revised iPod touch lineup also includes a 32GB model for $249 (reduced from $299), and a 64GB model for $299 (lowered from $399). Prior entry-level iPod touch models were priced at $229 for 16GB, did not include color options, and did not include a rear camera, while the more expensive models did include cameras and colors. All models are available now from the Apple Store.

The iPod touch is a particularly popular device with gamers, youth, parents, educators, Point Of Sale systems, and situations where the cellular capabilities of an iPhone are not needed.

To speculate about the iPhone for a moment, it’s possible the reduced price points of the iPod touch 32GB and 64GB models could indicate Apple may make similar adjustments to the iPhone 6 when it is released this fall, perhaps offering a 32GB and 64GB device at lower prices. There are already some rumors to suggest a 32GB base model iPhone 6 is a possibility, though the credibility of the source for that rumor remains unknown.