A Famous Steve Jobs Speech Is Hidden on Your Mac

Aug 20, 2014 - 27 Comments

Steve Jobs speech hidden on the Mac as an Easter Egg

Every Mac which has the Pages app for Mac OS X installed includes a little Easter Egg that few know about; a famous Steve Jobs speech, tucked away in a little unassuming folder. Technically, it’s two different Steve Jobs speeches, the famous text from the Crazy Ones Think Different campaign, and arguably the even more famous 2005 Steve Jobs commencement speech from Stanford University.

Note that you must have Pages.app installed in Mac OS X to find the Easter Egg file, Pages is free as part of the iWork suite nowadays on new Macs, and older versions can upgrade to the latest versions for free. The file exists in the newest version of Pages and presumably older versions as well.

Here is how you can access the Steve Jobs Speech easter egg on your Mac:

  1. From any Finder window, hit Command+Shift+G to bring up Go To Folder, then paste in the following file path
  2. /Applications/Pages.app/Contents/Resources/
    Steve Jobs speech hidden in OS X location

  3. In this directory look for the file named “Apple.txt”, open that file to find the Steve Jobs speeches, or view it with Quick Look
  4. Steve Jobs speech hidden on Mac

Selecting the file and hitting spacebar will show the full Easter Egg in Quick Look:

Steve Jobs speech easter egg

There may be a way to access the speech somewhere from the Pages app without launching it directly or accessing it through the apps Resources folder, if you know of one let us know in the comments.

You can also access the speech file from the Terminal quickly using the cat command, just paste the following into a Terminal window:

cat /Applications/Pages.app/Contents/Resources/Apple.txt

You can also pipe the file into the ‘say’ command to have it spoken to you from the Terminal:

cat /Applications/Pages.app/Contents/Resources/Apple.txt | say

Full Text of “Here’s To The Crazy Ones”

The first paragraph is the classic text from the Think Different, “Here’s To The Crazy Ones” commercial, which debuted around 1997. The actual commercial is embedded below too if you haven’t seen it:

Full text of The Crazy Ones, which was apparently written by Steve Jobs, is as follows:

“Here’s to the crazy ones. The misfits, the rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the ones who are crazy enough to think that they can change the world, are the ones who do.”

The Crazy Ones text also appears written on the icon for the TextEdit application.

The Complete Steve Jobs Stanford Commencement Speech

Continuing on within Apple.txt is the famous Steve Jobs Stanford Commencement Speech. If you haven’t heard it or watched the video, the full speech is embedded below (it begins around the 8 minute mark) – it’s well worth watching and reading:

The complete text of the Steve Jobs Stanford commencement speech is repeated below for those who don’t want to access it on their Mac:

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

All that, in this little Apple.txt text file, is that great or what? It’s not known if this is a tribute to Steve Jobs, or simply a hidden appreciation for the fantastic speech, or if it serves another purpose entirely.

Easter Egg: Steve Jobs speech hidden in Mac OS X

A big thanks to Alex for sending this in. If you know of any other Easter Eggs on the Mac, be sure to let us know!


Related articles:

Posted by: Paul Horowitz in Fun, Mac OS


» Comments RSS Feed

  1. Brian says:

    Update in early 2018, I can’t find it. I looked through as many files I could, I found the other files like the acknoledgements and the pages icon, but the speech doesn’t seem to exist. This was something small that was really cool and a beautiful tribute to Steve Jobs. I’m not sure if they removed it in Mac OS High Sierra or moved it to an impossible spot, but I find it sad that it’s gone.

  2. Brian says:

    Update in early 2018, I can’t find it. I looked through as many files I could, I found the other files like the acknoledgements and the pages icon, but the speech doesn’t seem to exist. This was something small that was really cool and a beautiful tribute to Steve Jobs. I’m not sure if they removed it in Mac OS High Sierra or moved it to an impossible spot, but I find it sad that it’s gone. Hopefully they bring it back…

  3. Lohitaksh says:

    not showing in os 10.11.5 , tried terminal and other method

  4. The “Here is to the crazy ones” text is often falsely attributed to Steve Jobs. He was not the author, it was a copywriter who worked for Chiat Day, Apple’s advertising agency.

    People involved in the project later said Steve Jobs actually hated this text from the start, and it he slowly accepted it after numerous changes and adjustments. He was also reluctant to use it and narrate it himself, because he did not want to put the focus on himself, but on the Apple brand.

  5. Paul says:

    Mac be nimble,
    Mac be quick,
    Mac stay right on
    Steve Jobs’ dictum…

  6. Mikael Grön says:

    $ open /Applications/Pages.app/Contents/Resources/Apple.txt
    The file /Applications/Pages.app/Contents/Resources/Apple.txt does not exist.


  7. Johan Morris says:

    No Apple.txt in Pages 4.3 from iWorks and it’s not in the latest Pages 5.5.1 either
    Probably limited to the USA?

  8. rino says:

    not there in Yosemite (early 2014 MacBook Air)

  9. Greg Walters says:

    Steve was great. He is missed.

  10. an american says:

    I came to this site because it showed that Siri could help us
    Find out what airplanes are flying above us; I thought it would provide an app information available, and I couldn’t figure it out. I am curious and would like to get it on my Samsung 4. Thanks

  11. Joe says:

    If you go to this file, you can see an extended version of the Crazy Ones ad text. Two paragraphs that never aired in the commercial can be found in the .txt file icon.


  12. S says:

    Not on my 2007 iMac with Pages ’08.

  13. M says:

    Does not exist in my OS X 10.6.8.

  14. Helvecio says:

    The text of “Here’s to the crazy ones” is a little different from the one spoken on the video. On the video one can hear:

    “They’re not fond of rules, and they have no respect for the status quo.”

    The last part of the phrase is not written on the text.

  15. JasonMac says:

    This is also on the iOS version. I just checked and it’s there :)

  16. Alex Taffe says:

    open /Applications/Pages.app/Contents/Resources/Apple.txt

    Put that in the terminal to open it in text edit.

  17. Corbin Gotelli says:

    If you look at the Keynote icon in OS X, it names the streets nearest to Apple, Inc.

  18. CVBruce says:

    Apple.txt not found in iWorks ’09/Pages.app.

  19. CVBruce says:

    Apple.txt not found in iWork ’09 Pages.qpp

  20. “The file exists in the newest version of Pages and presumably older versions as well.”

    It’s not in Pages ’09 4.3. I’m guessing that the file was added as a memorial. Jobs’s commencement speech, like David Foster Wallace’s, is very useful reading for young adults, or for anyone.

  21. makeintosh says:

    God I miss him.

  22. CALL-151 says:

    Or just right click on Pages.app and select “Show Package Contents”

  23. Monsoor says:

    A shared Windows computer shows up as an old beige monitor with a Blue Screen in OS X, not sure if that’s an Easter Egg or just a joke.

  24. Gabriel Sanchez says:

    Great find, and great speeches. Steve Jobs is truly missed.

    A funny networking Easter Egg is the Windows network machine is a BSOD (Crashed) Windows PC with the Blue Screen of Death. Have to connect to a PC share to see that.

    Also, not sure if it’s an “Easter Egg” because it seems more like cache, but the US Constitution appearing in the Dictionary app of OS X:


    And once upon a time you used to be able to hold down the Option key and go to “About the Finder” and get a cool picture of roster of those who worked on Mac OS, but that is gone. Most Easter Eggs on the Mac now are just part of icons though, I’d love to hear some more!

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