Portrait Mode Emphasized in New iPhone 7 Plus Ads
Apple is airing new iPhone 7 Plus commercials showing off the devices Portrait mode camera capabilities.
Both commercials are running now and have been embedded below for easy viewing.
Dog / Soul Mate – iPhone 7 Plus Portrait Mode
The first commercial is called “Soul Mate” and shows off portrait mode with a dog. The narration of the ad states:
“When you shoot in Portrait mode, your subject stands out from the background. That’s the difference between a photo of your dog, and a photo of your best friend. Housemate and your soul mate. Portrait mode, on iPhone 7 Plus.”
Kid / Creek – iPhone 7 Plus Portrait Mode Ad
The second commercial is titled “Creek” and shows off portrait mode with a kid mostly submerged in a creek. The text of the advertisement states:
“When you shoot in Portrait mode, your subject stands out from the background. So a photo of your kid in a creek, becomes a portrait of youth in nature. Fine, fine art.. Portrait mode, on iPhone 7 Plus.”
Close Your Rings – Apple Watch Commercial
Additionally, a new Apple Watch commercial is airing which focuses on the devices fitness tracking capabilities and closing the “rings” on the Watch to show that you have reached your fitness goals for the day. The Apple Watch Close Your Rings commercial is soundtracked to the song “Dark Matter” by Muzi.
Numerous other Apple commercials are also airing concurrently, including for iPhone 7, AirPods, and Apple Watch.