Loyalty: 77% of iPhone owners will buy another iPhone – only 20% of Android owners would buy another Android
CNN Money posted the results of a consumer survey that has some really interesting facts about the iPhone and AT&T. The most amazing claim is the percentage of people who are committed and loyal to the iPhone versus those who own Androids. Here are the important figures:
- 77% of iPhone owners say they’ll buy another iPhone
- Only 20% of Android customers say they’ll buy another Android phone
- 73% of iPhone users are very satisfied with AT&T’s service
- 69% of overall smartphone users say they are satisfied with their mobile provider
- Phone owners pay $12/mo more for service than the average smartphone user
- iPhone is worth $1.8 billion in sales to AT&T this year, and will generate $9 billion in revenue for the provider over the next five years
Obviously the iPhone is a cash cow for AT&T, even if it is also heavier maintenance due to it’s users increased data consumption. AT&T gets a lot of vocal complaints about their service, but the survey shows that despite the woes of the vocal minority more iPhone users are satisfied than smartphone users are overall with any mobile provider.
How’s this working out for the other providers? According to the article “Verizon has been regretting turning away Apple for the last three years” which isn’t surprising considering the huge amount of revenue and loyalty the device inspires. Now whether or not Verizon will get iPhone remains to be seen, but you can bet everyone is fighting for the chance and AT&T is fighting to renew exclusivity.
I would undoubtedly buy another iPhone and recommend them to anyone, I’ve used several Android devices and I’d even consider them the ‘next best’ smartphone, but given the choice between the two devices I will always choose an iPhone – the user experience is just so much better and the iPhone is just, well, cooler.
You can read more at CNN Money.