Apple developing ad supported Operating System?
A report based on patent findings shows the continued interest of an ad supported operating system that may be in the works at Apple. AppleInsider shows several of the patents mockups demonstrating a desktop operating system that looks very much like Mac OS X, except there are advertisement features included in it. Perhaps the most interesting part of the patent filing is the idea that the ads will disable functionality of the OS while you view them:
“The operating system can disable one or more functions while the advertisement is being presented… At the end of the advertisement, the operating system can again enable the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.”
The last part about the ads subsidizing the cost of the operating system is fascinating too. Will any of these ‘features’ be mandatory in Mac OS X 10.7? I hope not. I don’t know about anyone else but I’d much rather just pay for an OS than have ads as part of my core desktop experience. Of course, Apple has many patents filed and not every idea that is patented is actually used, so take this information with a grain of salt for now.