Apple developing ad supported Operating System?

Jul 22, 2010 - 6 Comments

ads in mac os

A report based on patent findings shows the continued interest of an ad supported operating system that may be in the works at Apple. AppleInsider shows several of the patents mockups demonstrating a desktop operating system that looks very much like Mac OS X, except there are advertisement features included in it. Perhaps the most interesting part of the patent filing is the idea that the ads will disable functionality of the OS while you view them:

“The operating system can disable one or more functions while the advertisement is being presented… At the end of the advertisement, the operating system can again enable the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.”

The last part about the ads subsidizing the cost of the operating system is fascinating too. Will any of these ‘features’ be mandatory in Mac OS X 10.7? I hope not. I don’t know about anyone else but I’d much rather just pay for an OS than have ads as part of my core desktop experience. Of course, Apple has many patents filed and not every idea that is patented is actually used, so take this information with a grain of salt for now.
ads in mac os desktop


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Posted by: Manish Patel in Mac OS, Rumor


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  1. […] has even developed a new Operating System that supports placing advertisements on your desktop:  It’s not in production yet, but by golly if they can get paid for it, they’ll do […]

  2. Alvaro says:

    It looks more like a kind of tablet’s desktop instead a mac/macbook desktop

  3. Benny says:

    it would be an incredibly lame OS to have ads pop up. Even if there was an option to disable such a thing. I would leave the Mac OS behind and curse it till the day I die if that ever happened.

    And I believe the whole of the blogging world would agree.

    Who were the “geniuses” who submitted this to the patent offices? Even if it doesn’t make it to production it has, just now, given us a negative look at Apple.

  4. Neoman says:

    Are they crazy?… It will push me to install Ubuntu or Windows to my mac for sure. Steve, please stop this idea…

  5. lex says:

    I would immediately jump ship to any OS that doesn’t run ads. This would be a disaster Apple!

  6. phoenix says:

    if they do this as only one OS then they will shot themselves in a foot. I rather use Windows 7 or Ubuntu then watch adverts on my machine.

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