51% of US Households Own Apple Products
Mar 28, 2012 - 4 Comments
50% of households in the USA own at least one Apple product, and 10% of those without intend to buy an Apple product sometime in the next year. This finding and others were discovered by a recent CNBC poll, which revealed some other fascinating statistics on the ubiquity of Apple gear in the United States.
- 55 million homes have at least one iPad, iPhone, iPod, or Mac in the house
- Apple buyers tend to be male, college educated, and younger
- 57% of homes on the West have Apple products, with an average of 2 per household
- 47% to 51% of homes in the remainder of the country have Apple products
- 61% of households with children own Apple products
- 48% of childless homes have Apple products
- 28% of households making $30,000 a year own at least one Apple device
- 77% of households earning over $75,000 a year own at least one Apple product, and average three devices per home
Owning Apple gear is also a nonpartisan affair, with 56% of both Republican and Democrat party members owning a device.
Some of these figures are unsurprising given the tremendous sales volume of Apple gear over recent years, though it’s still an impressive feat for a company that was nearly bankrupt in 1996.
I have one of each — a desktop computer, a laptop, an iPad, iPhone, and iPod. Actually, I have two iPods if you count the shuffle. But that’s almost a different product line entirely. So 6 in total.
Whoever came up with that information should have learned math first.
51% of the viewers of cnbc have an Apple product is what it should say.
In my house we have two Apple MacBook Pros, one iPad 2, three iPhones, an iPod Touch, two iPod Classics, and a Shuffle.
The fact that my 2 year old has an iPod Touch loaded with Curious George videos and nursery rhymes is a little disturbing actually.