51% of US Households Own Apple Products

Mar 28, 2012 - 4 Comments

How many Apple products American households own

50% of households in the USA own at least one Apple product, and 10% of those without intend to buy an Apple product sometime in the next year. This finding and others were discovered by a recent CNBC poll, which revealed some other fascinating statistics on the ubiquity of Apple gear in the United States.

  • 55 million homes have at least one iPad, iPhone, iPod, or Mac in the house
  • Apple buyers tend to be male, college educated, and younger
  • 57% of homes on the West have Apple products, with an average of 2 per household
  • 47% to 51% of homes in the remainder of the country have Apple products
  • 61% of households with children own Apple products
  • 48% of childless homes have Apple products
  • 28% of households making $30,000 a year own at least one Apple device
  • 77% of households earning over $75,000 a year own at least one Apple product, and average three devices per home

Owning Apple gear is also a nonpartisan affair, with 56% of both Republican and Democrat party members owning a device.

Some of these figures are unsurprising given the tremendous sales volume of Apple gear over recent years, though it’s still an impressive feat for a company that was nearly bankrupt in 1996.

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Posted by: Matt Chan in News


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  1. Ryan says:

    In my house we have two Apple MacBook Pros, one iPad 2, three iPhones, an iPod Touch, two iPod Classics, and a Shuffle.

    The fact that my 2 year old has an iPod Touch loaded with Curious George videos and nursery rhymes is a little disturbing actually.

  2. icebreaker says:

    51% of the viewers of cnbc have an Apple product is what it should say.

  3. Victor says:

    Whoever came up with that information should have learned math first.

  4. I have one of each — a desktop computer, a laptop, an iPad, iPhone, and iPod. Actually, I have two iPods if you count the shuffle. But that’s almost a different product line entirely. So 6 in total.

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