85% of Mac owners also have a PC, 63% own an iPod, and more interesting Mac user facts

Oct 9, 2009 - Leave a Comment

A study from NPD tells us some interesting facts about Mac owners in the USA, highlights include:

* 85% of Mac owners also own a PC
* 72% of Mac owners use a notebook / laptop
* 66% of Mac owners own three or more computers
* 63% of Mac owners own an iPod
* 49% of Mac owners own a navigation device (GPS, but is iPhone included?)
* 36% of Mac owning households report incomes over $100,000
* 32% of Mac owners have a Digital SLR camera
* 28% of Mac owners have an iPod Touch
* 20% of Mac owners have a Flash-Memory Camcorder
* 18% of Mac owners have a 50″ or greater LCD TV
* Average Mac owners have 48 consumer electronic devices, vs 24 for the average Windows PC user
* Mac ownership/marketshare is up to 12% in the USA, from 8% last year

NPD goes on to surmise that the purchasing decisions of Apple / Mac owners are a significant indicator of trending popular products and adoption trends.

mac user data

NPD via TheAppleBlog.com

Enjoy this tip? Subscribe to the OSXDaily newsletter to get more of our great Apple tips, tricks, and important news delivered to your inbox! Enter your email address below:

Related articles:

Posted by: Manish Patel in Apple.com, News

Leave a Reply


Shop on Amazon.com and help support OSXDaily!

Subscribe to OSXDaily

Subscribe to RSS Subscribe to Twitter Feed Follow on Facebook Subscribe to eMail Updates

Tips & Tricks


iPhone / iPad



Shop on Amazon to help support this site