3 New Mac Ads Start Airing Featuring an Apple Genius
Apple has started airing three new Mac ads that focus on an Apple Store Genius who is called upon in three unusual circumstances. The TV spots started during the Olympic games and are quite unlike other ads Apple has put out recently.
For the longstanding Apple users and technically inclined amongst us, they come across as quirky and even awkward, but it’s obvious the target audience here isn’t loyal Apple customers. Instead, the commercials are aimed at swaying newcomers to the Mac platform who haven’t yet experienced the convenience and ease of owning a Mac, or the excellent and savvy customer service the Genius Bar provides at Apple Store locations.
The three new commercials are embedded below to watch, or see them on Apple.com:
“Laborday” – the genius is awoken in the middle of the night with an unusual request:
“Mayday” – the Apple genius assists an airline passenger with some tasks:
“Basically” – features a guy talking to the genius about his PC purchase:
What do you think of the ads? They are being lambasted across the tech web as “awful” and “embarrassing” but are the tech pundits missing the point here? Are the commercials really that bad? Personally, I’m just happy to see Apple advertising for the Mac again, since these days the iPhone and iPad tend to get most of the attention.
(Update: Apple has pulled all of the Mac Genius video ads from the internet… curious!)