Apple TV Set Being Developed by the Creator of iTunes
More details have emerged regarding the development of an Apple TV set. Hot off the revelation that Steve Jobs was interested in creating a Apple television, Bloomberg is reporting that the creator of iTunes is now working on the Apple HDTV project:
Apple Inc. (AAPL) is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project.
Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.
Bloomberg also mentions that Apple has a prototype in the works, and the TV set may be released sometime between 2012 and 2013. Two of the features of the HDTV set may be iCloud integration, which Steve Jobs himself mentioned, and the inclusion of Siri, the personal assistant and voice-based interface currently exclusive to the iPhone 4S.
One of their sources does caution that “it’s not guaranteed that Apple will release a television”, and Bloomberg notes that outside of the comments made by Steve Jobs himself in his biography, Apple hasn’t acknowledged the projects existence, which isn’t unusual for the secretive company. The current Apple TV set-top box sells for $99 and runs a variation of iOS.