A Real Apple TV Coming? Steve Jobs Imagined a Television Synced to iCloud

Oct 22, 2011 - 5 Comments

Apple TV

In what seems to be a never-ending series of revelations from the Steve Jobs biography, the man apparently revealed to his biographer Walter Isaacson that he had “cracked” the TV, perhaps hinting that Apple may release an actual HDTV set in the future.

This potential product bombshell was dropped by the Washington Post, who suggests that an integrated Apple TV was “Jobs’ final plan”, quoting Isaacson:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,”

“‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”

Rumors have long existed that Apple was working on an actual television set rather than the ‘hobby’ Apple TV set-top box. Here’s to hoping this rumor comes to fruition.


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Posted by: Paul Horowitz in News


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  1. […] the last week after comments made by the recent Steve Jobs to his biographer proclaimed that he had ‘cracked’ the TV, which the NYT says is a reference to using Siri AI as a replacement for the remote. This was soon […]

  2. […] emerged regarding the development of an Apple TV set. Hot off the revelation that Steve Jobs was interested in creating a Apple television, Bloomberg is reporting that the creator of iTunes is now working on the Apple HDTV project: Apple […]

  3. Scott says:

    It will be named iTV, and it’s guaranteed to happen next year!

    • Ian D says:

      Guaranteed huh? That would be nice, but it would have to be a lot more than just the Apple TV built inside a set because the Apple TV is straight up boring.

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