This Original Macintosh Commercial from 1983 Never Aired [Video]
A never-before-aired commercial for the original Macintosh has surfaced which any fan of Apple history should get a kick out of it. Coming in at just over a minute long, the unaired TV ad includes some big name early-Apple employees, including Andy Hertzfeld, Burrel Smith, George Crow, Bill Atkinson, and Mike Murray, all describing Macintosh and the goals for the product.
Here’s a rare commercial for the original Macintosh that Chiat-Day made in the fall of 1983 , featuring snippets from interviews of the design team. It never aired because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers.
Watch the video embedded below:
Whether it’s nearly 30 years old or not I actually like it more than the recent Mac Genius ads, but maybe that’s because I’m a big fan of Apple history, and I appreciate that Apple’s philosophy remains more or less unchanged.