Another Unaired Macintosh Commercial from 1983 Featuring Andy Hertzfeld [Video]

Sep 29, 2012 - 3 Comments

Andy Hertzfeld of Apple, early Macintosh days

Another piece of early Apple history has been uncovered in a newly found unaired commercial for the original Macintosh computer. Filmed in 1983, the video features original Macintosh software designer Andy Hertzfeld discussing what he expects of the Macintosh, saying:

“I expect to be totally amazed at what people are going to do with Macintosh. Every person, unique individual, brings something to the machine, just as the machine brings something to them, and the interaction between the two makes amazing things happen. And I expect people to use Macintosh to totally blow my mind, two years out, you know the incredible energy that is going to be put into it is really going to do some amazing things.”

Indeed, Macintosh has done and contributed to many amazing things, though you have to wonder if Hertzfeld would have guessed that 29 years later, Macs would be used to guide an amazing robot to the surface of Mars.

The video, embedded below, is along the same theme as another recently discovered original Macintosh commercial that also did not ever see the airwaves. Despite being 29 years old, these early unaired commercials have elements to them that align extremely well with even the modern Apple ads, with an obvious minimalism and a clear focus on what could be achieved with the product.


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Posted by: Paul Horowitz in Fun, Retro


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  1. bArt says:

    Don’t think Different, just think like Hippie!

  2. Aberto I says:

    how *amazing*……


  3. Douglas says:

    That quote could be right out of Jobs. With what he says combined with sitting indianstyle on a wood floor in a bare room, Hertzfeld is either channeling Steve or the early days of Apple really were just filled with a bunch of eerily likeminded A-player geniuses. And here we are today with Hertzfeld working at Google rather than Apple, I wonder why that is?

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