“Dreams” is the Latest iPhone 5S TV Commercial [Video]
Apple has started to air a new iPhone 5S commercial titled “Dreams”, as part of the “You’re More Powerful Than You Think” ad campaign.
The commercial follows a variety of vocations from scientists to artists using an iPhone with different apps, including Vaavud Wind Meter, Camera with an Olloclip, Response Deck SBC, ForeFligth Mobile, iTranslate Voice, Veterinary AliveECG, SAM-1, and Photos (the default photo app in iOS). The advertisement is soundtracked to a song called “When I Grow Up”, by artist Jennifer O’Connor.
The minute long spot is embedded below for easy viewing, and like other Apple commercials will likely be run during primetime TV hours.
“Dreams” has a very different feel to it than the other recent Apple television advertisement, the “Stickers” MacBook Air ad, but follows in the same theme as other recent iPhone ads which emphasize apps. The last iPhone 5S commercial was the popular “Parenthood” spot.