Apple Releases Annual Holiday Commercial for 2014, “The Song”
Apple has released their annual holiday commercial, titled “The Song”. The advertisement plays out like a short film, following a girl who discovers an old record of her grandmother singing, and then proceeds to use a Mac and iPad to create and share a duet with herself and her grandmothers old recording.
The commercial is airing now and can be seen on network and cable TV, or watched as an embedded video below on YouTube:
Much like last years “Misunderstood” holiday ad, the commercial aims to tug on emotional strings in a creative way while also showing off the possibilities that Apple hardware brings.
“The Song” also has a companion website for the commercial, which seems to require Safari to view the actual video, and a featured section of the App Store which covers the music creation apps used in the TV advertisement.
If you haven’t seen “The Song” commercial yet, you should take a few moments to watch it, it’s not your average advertisement.