New iPad Pro Commercials Pitch Device as Computer Replacement
Apple has a new iPad Pro television advertising campaign that markets the iPad Pro as a computer replacement.
In the commercials, the iPad Pro is pitched as being “better than a computer” or suggested that it’s more capable than a computer in various ways, including the ability to use Microsoft Word, use LTE to get on the internet, avoid PC viruses, and be faster than many laptops while having a touch screen to write on (though it should be highlighted that Apple Pencil is $100 and sold separately, and the Smart Keyboard shown is $149.00 and also sold separately).
The commercials are vaguely in the same theme as some of the old “Mac vs PC” commercials that Apple used to run many years ago for pitching the Mac to Windows PC users. They have been embedded below for easy viewing:
“iPad Pro – Better than a computer”
“iPad Pro – Do more with Word”
“iPad Pro – Don’t hunt for Wi-Fi”
“iPad Pro – No PC viruses”
The ads are running concurrently with other Apple Commercials, including several spots promoting iPhone 7 and Apple Watch.
What do you think, is the iPad Pro a computer replacement? Is the iPad Pro better than a computer? Let us know in the comments.