Apple Runs “Behind the Mac” TV Ad Campaign [Videos]
Apple is running a series of television commercials for the Mac in a new ad campaign titled “Behind the Mac”. The videos are embedded below for easy viewing.
The commercials focus on what a select group of Mac users are accomplishing with their Macintosh computers, with a broad overview, as well as specific commercials covering the work of a photographer, a musician, and an app developer.
The advertisements are apparently airing now on television as well as online, and represents the first Mac-centric ad campaign from Apple in quite some time.
Behind the Mac
The first video is non-specific focusing on Macintosh users, with the YouTube blurb accompanying the video says:
“Behind the Mac people are making wonderful things and so could you.”
The other Behind the Mac videos focus on individual Mac users.
Behind the Mac – Bruce Hall
Apple’s blurb on YouTube states the following about this particular video:
“As a photographer who is legally blind, Bruce Hall edits and retouches photos behind his Mac. With the help of accessibility features, Bruce can see the world around him. “
Behind the Mac – Grimes
The blurb attached to this commercial on YouTube is as follows:
“Using a Mac as a portable recording studio allows Grimes to make music on her own terms.”
Behind the Mac – Peter Karikui
Apple’s blurb about this video on YouTube is as follows:
“Entrepreneur and app developer Peter Karikui coded SafeMotos on his Mac. The app connects passengers with safe motorcycle taxi drivers across Rwanda.”
The new Mac advertisements should be well received by Apple fans and offer an interesting look at what a few Mac users are doing with their Macintosh computers.
The push into advertising the Mac platform comes at a time when sentiment among many professional Mac users is at or near an all-time low. I’m sure I’m not the only one thinking it, so let’s hope the new Mac commercials are just the start of a Macintosh renaissance at Apple.
You can check out other Apple commercials here if they interest you.