Apple Event Set for March 25
Apple has scheduled a “special event” for 10 AM PST on Monday, March 25, posting the event notification to their website, and inviting select members of the press to attend.
The tagline accompanying the event press invitation proclaims “It’s show time”, which some are speculating pertains to a rumored video service from the company that could debut at the event.
According to Bloomberg, Apple will unveil “an original video programming service and a new premium magazine subscription plan” that aims to compete with services like Netflix and Amazon Video.
Though it may sound like a departure from products like the iPhone, Mac, and iPad, it turns out that Apple is already in the video content production business with shows like “Carpool Karaoke”, which features celebrities singing in a car as they drive around together, and “Planet of the Apps”, which features people showing off iOS apps under development to a handful of celebrities to be judged. It’s conceivable that a rumored video service might offer similar types of video content, likely for a monthly service fee similar to Apple Music.
Bloomberg previously reported that Apple is inviting various Hollywood celebrities to the March 25 event.
On a software note, it’s fairly likely that the final versions of iOS 12.2 and MacOS Mojave 10.14.4 will debut at or near the same event as well, both of which are currently in beta development with beta 5 of both being released today.
Separately, rumors have floated for a while that a variety of Apple hardware products will be getting updates sometimes in the near future, including rumored spec bump updates to the entry level base iPad model, along with possible updates to the iPad mini, iPod touch, and AirPods.
As with all rumors, it’s best to consider everything speculation until something is officially announced from Apple, but enjoy the rumor mongering for the time being.
Anyone interested in watching the special event can watch it live on apple.com/apple-events/ at 10:00 AM PDT on March 25.
The official press invitation is embedded below for those interested in seeing it, courtesy of @panzer on Twitter:
Please join us for an Apple special event
at the Steve Jobs Theater in Cupertino.
March 25, 2019
The email played a short film reel countdown animation on opening. pic.twitter.com/a2COFjMIpA
— Matthew Panzarino (@panzer) March 11, 2019