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Why Apple is Called Apple

Oct 21, 2011 - 20 Comments
Rainbow Apple logo

Who named Apple? Steve Jobs of course! The story behind the naming of the company has been revealed in Steve Jobs’ official biography by Walter Isaacson.

Why Steve Jobs Always Wore a Black Turtleneck

Oct 11, 2011 - 21 Comments
Steve Jobs and the black turtleneck

Ever wonder why Steve Jobs always wore a black mock turtleneck and jeans? Thanks to his upcoming biography, Steve Jobs, we have an answer. Here’s the fascinating excerpt: On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that … Read More

Apple History Book “The Macintosh Way” by Guy Kawasaki, Available Free

Oct 8, 2011 - 19 Comments
The Macintosh Way, by Guy Kawasaki

Interested in Apple history? You should download Guy Kawasaki’s book “The Macintosh Way”, which he just made available for free as a PDF right here. Guy Kawasaki worked at Apple from 1983 to 1987 and was one of the employees charged with marketing the Macintosh at its introduction in 1984. Adding even more Apple history … Read More

The Original Macintosh User Manual

Aug 24, 2011 - 8 Comments
First Macintosh User Manual

The very first Macs user manual is a fun look at the past, and despite being 27 years old, there are still some undeniably Apple aspects to the manuals imagery and text. The intro paragraph from the first page is classic: “You’re about to learn a new way to use a computer. If this is … Read More

Official Steve Jobs Biography “iSteve: The Book of Jobs” Now Available for Pre-Order

Jun 5, 2011 - 6 Comments
iSteve Book of Jobs biography

The official and exclusive biography of Steve Jobs is now available for pre-order on Amazon. The book is appropriately titled iSteve: The Book of Jobs, and here’s the description: From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In iSteve: The Book of Jobs, Isaacson provides an extraordinary account of … Read More

Hilarious Apple Corporate Video from 1984: “Leading the Way”

Mar 4, 2011 - 21 Comments
Apple corporate cheese from 1984

This glorious piece of work is an Apple corporate video from 1984 that was apparently used during the original Macintosh launch to get the sales team stoked. Three decades later, the video is still working its magic. From the production, to styles, to the Apple hardware, retro  Apple logo, to the amazingly eighties soundtrack … Read More

The Original Apple Logo

Dec 15, 2010 - 4 Comments

The original Apple logo featuring Isaac Newton and a poem was quite different than the minimalist Apple logo of today. The words around the border read “Newton – a mind forever voyaging through strange seas of thought…alone.” which is quoted from a William Wordsworth poem.

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