The Original Apple Logo

Dec 15, 2010 - 4 Comments

old apple logo

The original Apple logo featuring Isaac Newton and a poem was quite different than the minimalist Apple logo of today. The words around the border read “Newton – a mind forever voyaging through strange seas of thought…alone.” which is quoted from a William Wordsworth poem.

The old logo is cool, with Newton under the famous Apple tree (you know, the whole gravity thing) and a great quote, and really, it’s quite classic in a sort of J.R.R. Tolkien hobbity kind of way, but can you imagine that large busy logo on the back of a MacBook or your iPhone? Would there have been a key sequence to type the Apple logo if it still looked like that? No wonder they changed it to the more simplified  right?

Most people don’t even know that the Apple logo went through multiple variations, let alone was once this above Newton original logo from the 70’s. If anything, most people think the first Apple logo was the rainbow Apple, but indeed that was adopted after the original “Apple Computer Co” logo went away.

For some quick history of the Apple logo, this is the current version, just a plain black (or sometimes white)  Apple cutout.

Apple logo

An  logo with an embossed sheen was used in the 00’s

Embossed sheen Apple Logo

The Rainbow Apple logo was used for decades and is still quite popular among retro Apple fans.

Rainbow Apple logo

And finally shown again, the complete outlier of Newton sitting under the fruit tree, the complex and very first Apple logo:

old apple logo

Which do you think best represents the reason that Apple is named Apple? Which of the logos do you like the best? The original? The modern? The rainbow? The embossed? All of them?


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Posted by: Paul Horowitz in Fun


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  1. […] original logo showed famous physicist Isaac Newton sitting under an Apple tree. This is an obvious reference to […]

  2. […] does anyone want to try and recreate the original Apple logo out of […]

  3. Matthew says:

    I still like the rainbow Apple logo the most

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