Apple Holiday Ad for 2018: “Share Your Gifts”

Apple is running a new Holiday themed video, called “Share Your Gifts”.

The short animated story features a girl who is often busy creating something on her Mac but who keeps all of her creations to herself, until eventually her dog releases the secretive creations into the world for others to enjoy. The video has been embedded below, along with a few other related videos, for easy viewing.

A tagline accompanying the video from Apple asks “Have you ever made something wonderful but were too afraid to share it?”

The “Share Your Gifts” video is just under three minutes long, which makes it lengthy for a regular TV commercial, but presumably it fills the annual Holiday advertisement spot which Apple produces.

Apple has also posted a separate “Making of “Share Your Gifts”” video, which shows some of the behind-the-scenes work and process involved in making the Holiday ad.

Additionally, Apple posted a few other videos demonstrating how various artists use a Mac and other Apple hardware for their creating their own work. One of these is directly related to the creative process of the music production for the “Share Your Gifts” commercial, titled “How I Create Music on iMac and iPhone ft. Billie Eilish”

And separately, Apple posted another “Share Your Gifts” video that does not seem to be directly related to the others, but does focus on an artist using a MacBook Pro to do their creative work. This one is titled “How I Create Stories with Color on MacBook Pro”

And another, titled “How I Create Stories By Editing on iMac” which focuses on the video editing process:

Apple has been running Holiday themed commercials every season for years going now, though the company seems to pull the ads from their YouTube page after some time making them difficult to find or re-watch much later, so enjoy the videos while you can. You can browse through other Apple commercials if the topic interests you.

Happy Holidays!