Apple Significantly Raises Prices on All Macs & iPads

Jun 25, 2026 - 4 Comments

Apple price increases are significant across much of their product lineup

Apple has significantly raised prices on all Mac models and iPads for sale, along with notable price increases on multiple other Apple devices and accessories as well.

Pricing of iPhone remains unchanged at the moment, as does the price of Apple Watch. The price increases were recently rumored to appear soon due to rising memory prices, and they have officially arrived today.

A full list of product price increases is further below.

The reason cited for the notable increase in prices is the global RAM and SSD shortage, caused by massive purchasing of these components by various AI companies. Apple released a statement to Reuters to explain this:

“We have never ​seen a component price increase this much, this quickly. We have shielded our customers ⁠from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including ​today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.”

Related, the Wall Street Journal has reported the boom in data centers is leading to further inflation, impacting

The hardware price increases range from anywhere to 13% to a whopping 54%, depending on the model and device. This translates to roughly a $200 price increase per MacBook Air, $300 increase per MacBook Pro, $100 price increase on MacBook Neo, and up to $200 price increases on iPad models.

Mac Price Increases

  • MacBook Neo – $699 – increase from $599
  • 13″ M5 MacBook Air – $1,299 – increase from $1,099
  • 15″ M5 MacBook Air – $1,499 – increase from $1,299
  • M5 MacBook Pro – $1,999 – increase from $1,699
  • M5 Pro MacBook Pro – $2,499 – increase from $2,199
  • M5 Max MacBook Pro – $4,099 – increase from $3,599
  • iMac – $1,499 – increase from $1,299
  • Mac mini – $1,599 – increase from $1,399
  • Mac Studio M4 Max – $2,499 – increase from $1,999
  • Mac Studio M3 Ultra – $5,299 – increase from $3,999

iPad Price Increases

  • iPad – $449 – increase from $349
  • 11-inch iPad Air – $749 – increase from $599
  • 13-inch iPad Air – $949 – increase from $749
  • 11-inch iPad Pro – $1,199 – increase from $999
  • 13-inch iPad Pro – $1,499 – increase from $1,299
  • iPad mini – $599 – increase from $499

Misc Apple Products Price Increases

  • Apple TV 4K – $199 – increase from $129
  • HomePod – $349 – increase from $299
  • HomePod mini – $129 – increase from $99
  • Vision Pro – $3,699 – increase from $3,499

iPhone Price Increases?

  • No change yet, though it’s reasonable to expect similar price increases this fall with the iPhone 18 launch

Apple Watch Price Increases?

  • No change to Apple Watch pricing as of now

AirPods Price Increases?

  • No change to pricing of AirPods at this point

No consumer enjoys price increases, so these are undoubtedly going to be unpopular with end users and those looking to buy Apple products.

There is some good news though; Amazon has yet to raise prices on most Apple gear, so you can still enjoy some phenomenal Apple deals and discounts that skip the price increases if you shop from them, and those deals look even better now that prices have increased across the board from Apple. What were once $150 discounts on MacBook Air are now $350 discounts on the same machine, for example. Check out Amazon’s Apple store and shop while these low prices are still available.

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Posted by: Jamie Cuevas in News

4 Comments

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  1. expo bill says:

    well there are hardly any ssd drives left for sale and the asking price is insane as the ONLY Pro 6G ssd drive OWC macsales available is $4,279.99 for 16TB.
    Western digital is not selling ssd drives anymore while other once dominate ssd drive companies night be finished.
    This hike is really not  fault bur they should have see this coming and prevented these price hikes or did something.

  2. Brett Harket says:

    Never forget this, and it applies not only to Apple but to everything you consume: YOU are the sheep !

    The motto of Apple’s new boss :
    If you can afford it, buy it, otherwise dream about it!

  3. Kathryn Jenkins says:

    I can understand price increases on some of the current and future product lines, but jacking up prices on current Refurbs is just a dick move.

  4. Gazongas says:

    Ouch, these are not small increases!

    The MacBook Neo and MacBook Air really hurt since those were at accessible price points to a broader audience for a brief window there. The iPad is now comically overpriced to the point where I would not recommend the product to anyone when the MacBook is so much more capable at less cost for the Neo. MacBook Pro is now so premium priced that only the most needy professionals will justify the expense.

    Apple has something like a 40% margin on their hardware and 80% margin on their software and services, so they could have absorbed more of the cost, but I suppose AAPL shareholders would rather they pass the cost to consumers.

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