New Apple Commercials Show Off iPhone X Portrait Lighting and iPad Pro

Apple is running a handful of new commercials, one for iPhone X, and two additional commercials for the iPad Pro.
The new iPhone X ad focuses on the devices Portrait Lighting camera feature, which uses software to attempt to mimic various portrait lighting effects that you’d typically associate with studio lighting scenarios.
The new iPad commercials are shorter clips, one demonstrating taking notes with an Apple Pencil, while the other demonstrates so-called augmented reality apps.
The commercials are airing on television and around the web now, and have been embedded below for easy viewing:
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